Getting you revenue opportunities with direct mailing experiences
Who is this for?
Direct-to-consumer (DTC) brands looking to expand beyond online channels.
Retail brands
High-ticket items: Real-estate, automotive, subscription services
Looking to engage and convert a broad audience through touch, sight, smell, or even taste.
OUR NOTABLE CLIENTS
OUR NOTABLE CLIENTS
Trusted by our clients to deliver excellence every time.
Case Studies
Client : Aeon BigÂ
Campaign : Orange Day (THO & Wangsa Maju)Â
Brief : To target residents within 5km radius of the 2 outletsÂ
Qty : 70k householdsÂ
Medium : A4 Booklet (8pp_Â
Tracking : QR Code that leads to sign-in page for special promotion.Â
Result
Sales of each outlet exceeded expectations. One outlet hit more than RM 1 mil sales for the day, and another outlet hit 2.5x of their usual average sales.
How did we know?
Another outlet (Ampang) not using the direct mailing campaign only hit 1/3 of the sales compared to those that used it.
Client : Time Fibre Home
Brief : To target residents of chosen 13 condos in Klang Valley. To get them to convert.Â
Qty : Around 7k+ householdsÂ
Medium : Bi-fold BrochureÂ
Size : 18cm x 24cm W â closed size
Tracking : QR Code that leads to sign-in page for special promotion.Â
Result
More than 2.5x of the investment (based on data before the closing date and based on the minimum contract period)!
Client: Real Estate MYÂ
Target : SS2 double-storey residents
Brief: To provide a free home valuation of their property & gather potential lead
Purpose: To gather a database for leads (potential sellers or buyers) by giving free valuation for their property.
Qty : 2k+ householdsÂ
Medium : Oversized Postcard (6â x 9â)
Tracking : QR Code that leads to landing page (questionnaire)
Result
Challenge: Only 1 transacted property (double-storey) in the past 5 years!
Response: Received more than 40 leads with more than 60% looking to sell or buy or rent in the next 6 months!
Our Process
01
Identify
We dive deep into your brandâs needs, your business challenges and project goals to understand how direct mail can be used to dynamically benefit your business. Working in collaboration, weâll develop a successful strategy, whatever your budget and timeframe.
02
Conceptualize
Next, we work with you to develop an effective concept for your direct mail campaign, carefully tailored to your needs, brand and goals. From the imagery to the headlines, itâs all managed by Ignite.
03
We work with carefully vetted and established printing partners to ensure that your marketing materials are printed to the highest standard at the best price.
04
Deliver
Through our strategic partnership with Pos Malaysia, we oversee the distribution of your direct mail materials to over 9 million households across the country.
05
Measure
We constantly keep track of your metrics and measure your results so that you understand the impact direct mail is having on your business. And by reviewing the data, we can refine and develop your direct marketing strategy as part of an ongoing partnership.
Our coverage
With reach of over 9.1 million addresses, we're the only POS Malaysia partner that provides your brand with complete coverage of Malaysian addresses.
9.1 millionÂ
address
9.1 millionÂ
address
Connecting Brands With The Right Consumers
Connecting Brands With The Right Consumers
F.A.Q
Ignite direct mail partners directly with Pos Malaysia to cover the entirety of physical addresses in Malaysia with Pos Malaysia’s extensive database.
The delivery is also done by Pos Malaysia, so that all deliverables are sent without anything left behind.
Yes definitely. In fact, direct mail complements any online marketing efforts and provide that extra engagement point with a 75% chance of people remembering your brand.Â
Contrary to popular belief that traditional media isn’t trackable, we’ve developed a combination of online and offline methods to make direct mail one of the most attributable revenue channels out there. In a day and age where social advertising pixels are decreasing in accuracy, direct mail presents an alternative.