Do you remember the last two ads that you saw online?

If you do, congratulations. You are one of the few people who can recall what they saw in the sea of digital noise.

But if you are like most people, you probably don’t remember them at all.

Why?

Because as soon as you saw an online ad, you either skipped it, ignored it, or got distracted by something else.

That’s the reality of online marketing today.

According to a study by Microsoft, the average human attention span has dropped from 12 seconds in 2000 to 8 seconds in 2013.

That’s less than the attention span of a goldfish.

And that’s not all.

According to a report by eMarketer, the average US adult is exposed to more than 10,000 ads per day.

That’s a lot of ads to compete with.

So how can you stand out from the crowd and get your message across to your target audience?

The answer is simple: direct mail.

Direct mail is the physical delivery of marketing materials to your prospects or customers.

It can be anything from a postcard, a flyer, a brochure, a catalog, a letter, or even a free sample product.

And unlike online ads, direct mail has some unique advantages that make it more effective and memorable.

Here are some of them:

Direct mail is tangible

When you receive a piece of direct mail, you can touch it, feel it, and hold it in your hands.

It has a physical presence that online ads don’t have.

It also triggers more senses than online ads, such as sight, touch, and smell.

This makes direct mail more engaging and memorable for the recipients.

According to a study by Canada Post, direct mail requires 21% less cognitive effort to process than digital media.

It also creates a 70% higher brand recall than digital media.

Direct mail is personal

When you receive a piece of direct mail, you know that someone took the time and effort to send it to you.

It shows that they care about you and value your relationship.

It also shows that they know something about you, such as your name, address, preferences, or interests.

This makes direct mail more relevant and appealing to the recipients.

According to a study by Epsilon, 80% of consumers are more likely to do business with a company that offers personalized experiences.

And according to a study by InfoTrends, personalized direct mail can generate up to 6 times higher response rates than generic direct mail.

Direct mail is exclusive

When you receive a piece of direct mail, you know that it’s only for you and not for anyone else.

It gives you a sense of exclusivity and privilege that online ads don’t have.

It also gives you something that you want: an offer.

An offer is a special deal or incentive that motivates you to take action.

It can be anything from a discount, a coupon, a free trial, a gift card, or a free consultation.

An offer makes direct mail more valuable and irresistible to the recipients.

According to a study by DMA, 57% of consumers say that receiving mail makes them feel more valued.

And according to a study by Valassis, 76% of consumers say that they have made purchases based on direct mail offers in the past year.

Direct mail is attention-grabbing

When you receive a piece of direct mail, you are more likely to pay attention to it than online ads.

Why?

Because there is no competition for your attention when you receive direct mail.

You are not bombarded by other ads or distractions when you open your mailbox or go through your mail.

You are fully focused on what’s in front of you.

And if the direct mail is colorful, creative, or eye-catching, it will grab your attention even more.

According to a study by USPS, 81% of consumers say that they read or scan their mail daily.

And according to a study by MarketingSherpa, 76% of consumers say that they trust direct mail when making purchase decisions.

So what does this all mean for you?

It means that direct mail is not dead. In fact, it’s alive and kicking in the noisy online world.

It means that direct mail can help you capture your audience’s attention and make them remember your brand and message.

It means that direct mail can help you increase your response rates and conversions.

And it means that direct mail can help you grow your business and profits.

But don’t take my word for it.

Try it for yourself and see the results.

If you need help with creating and sending effective direct mail campaigns, we are here for you.

We are a team of direct mail experts who can help you design, print, and deliver your direct mail to your target audience.

We can also help you track and measure your direct mail performance and optimize your campaigns for maximum results.

Whether you want to generate leads, sales, referrals, or loyalty, we can help you achieve your goals with direct mail.

So what are you waiting for?

Contact us today and let’s get started.

You can reach us on our contact page here: [Contact Us]

We look forward to hearing from you soon.