How to Avoid the Digital Traffic Jam in Malaysia with Direct Mail Marketing

If you’re a marketer or a media planner in Malaysia, you might have noticed that the digital space is getting more and more crowded and competitive. You might have also experienced the frustration of seeing your ad costs go up, your impressions go down, and your tracking capabilities diminish.

You’re not alone. According to a recent article in Adweek, one of the most reputable sites covering all advertising related news, many marketers and media planners around the world are facing the same challenges. The article was titled:

<Why the Surprising Rise of Direct Mail Is No Surprise at All>

It explained how direct mail marketing, which is the practice of sending physical mail to prospects and customers, is making a comeback as a powerful and effective way to increase sales and raise brand awareness.

Why is direct mail marketing so appealing in today’s digital era? Here are some of the reasons that the article highlighted:

🚦 Digital ads are becoming ineffective

  • Fewer impressions (only a 10% increase) with more ad costs (24% higher cost)
  • This means that you’re paying more to reach fewer people online, and your return on investment is shrinking.

🚦 Third-party cookies are slowly phasing out across Firefox, Safari, and even Google (by the end of 2024)

  • More difficult to track consumer behaviors
  • This means that you’re losing the ability to target and personalize your ads based on your audience’s online activities, preferences, and interests.

🚦 Meta, Twitter, Google, and Snapchat noticed a significant drop in revenue

  • Advertisers found the online space had too much competition and noise
  • This means that your ads are competing with thousands of other ads for your audience’s attention, and they are likely to be ignored or skipped.

On the other hand, direct mail marketing offers some unique advantages that can help you overcome these digital challenges:

📬 People spend an extra 36 seconds on their mail during weekdays and 7 minutes and 12 seconds longer on weekends.

  • This means that your mail has a higher chance of being opened, read, and remembered by your audience, compared to an online ad that might be scrolled past in seconds.

📬 Shipping/package volume skyrocketed.

  • This means that people still enjoy receiving mail, especially during the pandemic when they are spending more time at home and looking for something tangible and personal.

📬 It means people still enjoy receiving mail, but it’s less competition because not many marketers and advertisers are using it or using it the correct way.

  • This means that you can stand out from the crowd and differentiate yourself from your competitors by sending something creative, valuable, and relevant to your audience.

As you can see, direct mail marketing is not an outdated or obsolete strategy. In fact, it’s a smart and innovative way to leverage an old medium that has evolved with the times.

That’s why I decided to start my own direct mail business journey. I wanted to share this new opportunity with other marketers and media planners who are looking for a better way to reach their target audience.

And I’m not just talking about theory. I have real results to back up my claims.

We recently executed a campaign with a retail hypermarket client who wanted to boost their sales and foot traffic. We designed and delivered a direct mail campaign that was tailored to their specific goals, audience, and budget.

And here’s what happened:

RM 1 mil generated in one outlet in ONE DAY 2.5x their average sales in another outlet in ONE DAY

These numbers speak for themselves. Direct mail marketing works. And it can work for you too.

If you’re serious about getting your product right in the hands of your target customers, don’t wait any longer. Contact us today and let us show you how we can help you create a direct mail campaign that will drive results for your business.

You can reach us through our contact page here: [link]

Don’t miss this chance to avoid the digital traffic jam and take the direct-mail-highway instead. It’s faster, cheaper, and more effective.

We look forward to hearing from you soon!

Share on your socials:

Related Post

If you’re a marketer or a media planner in Malaysia, you might have noticed that the digital space is getting more and more crowded and
Online ads are easy to ignore, but direct mail is not. Learn how direct mail can help you stand out from the crowd and grow
Discover how Ignite is transforming the direct mailing landscape, ensuring reliable distribution and maximum engagement for brands. Say goodbye to wasted flyers and uncertain outcomes.